Areas of Specialty

Brand Development

Media/Marketing Audits

Digital Marketing

Website Design

Market Research

Audience Personas

Content Creation

Social Media Marketing

Event Planning and Promotions

Product Launches

Project Management

Go-to-Market Strategy through Implementation

B2B, CPG, Retail, and Healthcare Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Co-Branded & Affiliation Marketing

Media Planning

Data, Analytics and Measurement

Lead Generation and Customer Acquisition

Process and Operations Management

Fractional VP Marketing/CMO

Marketing Career Coaching and Mentoring

Standard Programs

Build Your Brand

Establish your brand identity before going to market.

We’ll go through a thoughtfully crafted exercise to create your Brand Platform.

For brands to thrive today, they have to be seen as “essential”. It’s about creating value for people on behalf of your brand.

  • (1) 30-minute Brand Platform exercise with the client to define each pillar that makes up the Brand Platform. These agreed upon, key elements will lay the foundation to establishing your brand.

    (1) 1-hour presentation of the final recommended Brand Platform, and delivery of final presentation document (PowerPoint or PDF format).

  • 2-3 weeks

  • Starting at $1,500, this document will act as a guide/toolkit for all Branding and Communications pieces for years to come.

    Cost savings when combined with other projects (i.e. market research, website update or logo development).

Marketing Plan

You can’t go “to-market” without a marketing plan.

I will identify and prioritize critical success factors, target audience, and offer recommended platforms to reach your audience - wherever they are in their journey. All wrapped into a comprehensive marketing plan for achieving business success.

Think of me as your go-to for a Buttoned Up Go-to-Marketing (GTM) strategy. :)

  • (1) Comprehensive marketing plan, complete with a recommended paid media budget and respective tactics. Examples of tactics might include direct mail, social ads, print ads, sponsorships, a local influencer partnership, etc.

    (1) 1-hour presentation of the recommended Marketing Plan and delivery of final presentation document (PowerPoint or PDF format).

  • Approximately 3-4 weeks

  • Starting at $1,500, this realistic and achievable plan will provide the key to short- and long-term business success.

    Cost savings when combined with other projects (i.e. market research, website update or logo development).

Create & Launch

This is when we bring it all to life.

This package will be tailored to your budget and can include developing creative assets (messaging, design, capturing video/photo content), implementing Google Search keywords, negotiating and buying ad placements with media vendors, trafficking ads to media outlets, setting up your tracking and watch it take off!

  • (1) Media platform calendar (to track where content is running, and for how long.)

    (1) Campaign performance recap when the flight ends.

  • Approximately 6-8 weeks. Can extend longer for further performance testing, tracking and optimizing.

  • Starting at $2,500, this phase implements your strategy through specific tactics. It requires a lot of attention to detail to ensure everything is butted up for a smooth and successful launch.

    Cost savings when combined with other projects (i.e. market research, website update or logo development).

I offer project-based work as well as short and long-term contractual work.

Why I’d be the perfect addition to your team

You’re great at running your business. I’m great at marketing. I become invested in solving your toughest challenges through specific marketing strategies, that will help achieve your business goals.

Extensive, integrated agency experience and access to dynamic, expert-level talent without the investment of a large agency.

Responsiveness and flexibility. You have my undivided attention, and I can integrate with your existing staff/partners to maximize efficiencies and streamline communication.

Hands-on support. An extension of your team, allowing you to focus on what you do best, and leave the rest to me.

  • "I had the chance to work with Carli during the height of COVID. Carli responded to the challenges posed by those early COVID days with great communication, organized and thoughtful virtual meetings, and creative opportunities for in-person collaboration. She and the rest of the team were thorough, thoughtful, and really listened to what my staff shared with her. Her energy and enthusiasm, coupled with her organization and skills made her a joy to work with!"

    Rosemary Mudry

    Former Executive Director, West Park Kamm’s Neighborhood Development

    Current Executive Director, Cleveland Public Market Corporation

  • "I had the pleasure of working side by side with Carli for 10 years. Over that period, I watched her continue to grow her skill set and excel at everything she put her mind to. Carli has the best can-do attitude of anyone I know; she can accomplish more in one day than most people can in a week! Carli supported the largest account at our agency and was instrumental in growing that business from a $250M business to a $3B business. Her thought leadership and ability to juggle multiple projects at once was imperative to the success. She is the epitome of “buttoned up”, when she’s working on a project you know that all of the I’s will be dotted, and t’s will be crossed."

    Jill Lewis​​​​

    Senior VP Group Account Director, Marcus Thomas LLC

  • “Working with Carli couldn’t have been easier. We were able to connect at the beginning of the project to go over objectives and deliverables. Carli delivered a thorough Market Research Deck within the timeframe requested and the agreed upon budget. Lines of communication were kept open throughout the process. Carli is a great collaborator and I highly recommend working with her and her process.”

    Holly Schafer

    Owner, Holly Schafer Design LLC

  • "Carli excels at building and maintaining great relationships. I’ve been fortunate enough to work directly with Carli over the last 8 years, during which time she has remained committed to maintaining a strong relationship with my team and others throughout the organization. She is solutions oriented and committed to helping us achieve success. Carli has always asked the right questions that helped her gain a deep understanding of our business. She consistently followed through by putting that knowledge into action to connect the right people, ideas, and recommendations. Carli’s positive attitude and demeanor have helped her achieve professional success. We are lucky to have her as part of our team because she helped us achieve our goals year after year. After years of working at an established agency, she seamlessly transitioned to running her own consulting business while continuing to be a great advocate for our team."

    Matt Hugel

    Director of Global Digital Experience, Dexcom

  • "Working with Buttoned Up Consulting has been an absolute game-changer for our business! As a small business owner myself, they have helped take all of the marketing, branding and social media tasks off my plate. From the very first meeting, I was impressed with their creativity, strategic thinking, and genuine commitment to understanding our goals. They designed a comprehensive marketing plan tailored to our needs, which not only elevated our brand presence but also delivered measurable results. The team was professional, communicative, and proactive throughout the entire process, ensuring we were always in the loop and confident in the direction we were heading. Their expertise in digital campaigns, social media strategies, and content creation helped us reach our target audience and engage our customers in meaningful ways. We couldn’t be happier with the results and the partnership we’ve built with Buttoned Up Consulting. I highly recommend them to anyone looking to take their marketing efforts to the next level!"

    Brandon Midlik

    Owner, Strongsville Heating & Air Conditioning

  • "Carli at Buttoned Up Consulting was an absolute pleasure to work with! She is attentive, responsive, and drives results. Carli was able to cut my spending on my ads in half and really advertise to the right audience. I saved money and enjoyed the entire process! Carli is a true professional! I highly recommend Buttoned Up Consulting."

    Stacy M. Mantell, RN

    Owner & Founder, Grace + Beauty Medical Spa